The Quaker Oats Company was officially formed in 1901 and is now the leader in Canadian instant oatmeal market. Their target customers are students, young professionals, female and families.
While keeping the original structure of the packaging, the re-design has updated the background to give the product a lighter and brighter view. The designer believes that it matches the emotional expression of morning and breakfast.
Joint project with Michaila Janowski in OCAD University.