Lipton has been in the instant tea industry for many decades. As the design of packaging are mostly illustrative in the major market, the designer came up a new direction to fresh the costumers mind. By using a realistic image of Asian tea garden, an environment could match the scene and impression of tea drinking can be created. The color was kept in high contrast to give a bold scent of oriental leaf and a light and refresh taste.
Project of OCAD University.